Thursday, 1 September 2011

Palladium presents Tokyo Rising ft. Pharrell Williams

See what happens when Pharrell Williams puts his boots on to explore Tokyo's hidden underground scene and connect with some of Tokyo's prominent creative forces. Tokyo faces a new reality after the tragedy of 3/11 earthquake. While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. Innovative and resilient, they are defining the future of Tokyo on their own terms. Palladium team puts their waterproof boots on with N.E.R.D frontman Pharrel Williams and went exploring. Great project and great idea of marketing. Take a look at the video:

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