Nan Goldin shoots for Jimmy Choo

Jimmy Choo collaborated with one of my favorite fine art photographers Nan Goldin for the advertising campaign for Icons Collection.
The campaign supports the launch of ICONS, a capsule collection of shoes inspired by the most significant creations from the company’s archives. For the campaign, which launches next month, Goldin has gone earthy — and ethereal — snapping a wistful looking model in a forest, alongside a stuffed peacock. The company will also launch next month The Jimmy Choo Foundation, a charitable trust chaired by Tamara Mellon, the brand’s chief creative officer. http://eu.jimmychoo.com/

Nan Goldin
self portrait

Nan Goldin is one of the most highly respected contemporary art photographers of today. Her piece the ballad of sexual dependency has been cited as one of the greatest influences upon western contemporary art, and she is credited for validating the snapshot as art. Goldin sees herself as “a defender of the real, the raw and the unaltered.” She has stated that the original motivation to take photographs was “to make a record against revisionism and to retain memory”.