Sunday 29 January 2012

RECOVER a/w 2012-2013 by youasme measyou

On Sunday afternoon January 22 measyou youasme, knitwear and jersey label, launched their third collection ' RECOVER ' in the recently renovated Carriage House of the Museum Van Loon in Amsterdam. In an intimate preview a selection of garments from the collection for winter 2012-2013 was presented. Not on models, but members of the Family of Founders, crowdfunding community that the support the label. The presentation took place in the context of the opening weekend of WinterSalon/.

The brand youasme measyou specialises in high quality knitwear and jerseys for both men and women. youasme is one of the first labels who integrated crowd sourcing into knitwear they called the Family of Founders: '500 people bring 500 euro to launch 2 fashion brands', a remarkable and foreward idea of new creative interpreneurship gaining loans to set up a label in a whimsical economy and idem creative culture designer Mark van Vorstenbos and art-director Twan Janssen of youasme and measyou are dealing with.
The clever designs of the knitwear are made to last and are created with the finest Italian yarns. The collections youasme and measyou, one for men and one for woman, clearly complete each other but are also available separately.

More about youasme measyou, visit

Photography by J.W. Kaldenbach en Narayana Sewnandan

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