Sunday, 17 June 2012

Hyerim Hong at FASHIONCLASH Maastricht 2012

“The feMALE” by Hyerim Hong

Hyerim Hong is a designer from Seoul, Korea.  She used to study business and work in the business field. However she really wanted to go into fashion design and so she got a master’s degree in Fashion design technology – woman’s wear- in London at the College of Fashion.
In her designs she takes care of tailoring, textile and handcraft. This is clearly the case in her work that I saw at FASHIONCLASH Maastricht 2012.   Beautiful textiles and very well made clothing.
She presented her work in the exhibition and also on the catwalk.

This collection is a story of a girl, H. It followed the girl H’s changes from interactions with different types of men. The designs are mixed. Not only her self’s traits but also individual male traits are incorporated into the collection. This is the reason why the title is not ‘a female’ but “The feMALE”.

Hyerim Hong in the fashion show program

All pictures are by BRANKOPOPOVICBLOG

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