Monday, 18 June 2012

Julia & Holle at FASHIONCLASH Maastricht 2012

Julia & Holle are two young designers from Germany. For FASHIONCLASH Maastricht they joined forces to present a collection with womenswear and menswear.
Julia Schätz graduated at ABK Maastricht and Holle Schlickmann currently studies Fashion Design at the Design Department in Düsseldorf and focuses on Menswear.

"The idea behind our collection was to create clothes that suit the kind of nomadic lifestyle that becomes more and more popular at the moment. People travel/move around a lot and live out of their suitcases. So we created minimal outfits with attention to small details that are repeated within the whole collection and keep the men and women outfits together. All garments can be combined with each other and can be dressed up or dressed down easily. Furthermore, we wanted to show our view on modern gender roles and play with traditional expectations. So our women’s wear is much more tailored than the menswear which has a softer feel to it. But all in all we didn't want to make a conceptual collection, for us fashion is much more about emotion and the creation of a certain feeling than the realization of a specific concept."

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