donderdag 11 juli 2013

Shoe Design Challenge Nominees

FASHIONCLASH & Invito present 11 nominees
meet the nominated designers



























Nominees for the 'FASHIONCLASH Shoe Design Challenge powered by Invito' are announced this morning at Rokin 75 in Amsterdam. The jury consisting of FASHIONCLASH team, Bas Kosters and Invito has selected 11 progressive designs.

11 nominated designers are: Malou Fool, Marleen Huijsmans, Lotte van de Laar, Julia Skergeth, Judith van Vliet, Wendy van den Ham, Chris van den Elzen, Sarah El Mahi, Milou van den Berg, Monique Schraven and Milou Hillegers.

The nominees will now develop their shoe ideas further in the coming months. In this process they will be coached by a professional team consisting of Nienke Rutting (Brandmanager Invito), Fer van der Pas (marketing director and E-commerce Macintosh) and Ingrid Weijer Manager Corporate Responsibility & Innovation of Macintosh). As of September 14, the designs can be seen at the Museum aan het Vrijthof during two weeks. During the finale in October, the final three winners will be announced by the judges (FASHIONCLASH team, Bas Kosters and Jasper Den Hartog) and one or more winning designs will be taken into production.



Here are impressions from a lovely morning organized by FUSE Communication.




nominated designers and jury



Invito shoes

















Chris van den Elzen

Chris van den Elzen

Milou Hillegers

Milou van den Berg

Monique Schraven

Sarah El Mahi

Wendy van den Ham

Wendy van den Ham


MC FOOL by Malou Fool

MC FOOL by Malou Fool

Judith van Vliet

Judith van Vliet in conversation with Bas Kosters

Museum aan het Vrijthof team

Monique Schraven

Judith van Vliet


Wendy van den Ham


Chris van den Elzen















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