Tuesday 9 July 2013

Umasan World at Berlin Fashion Week

UMASAN WORLD - ethical, vegan and sustainable fashion inspired by Traditional Yoga philosophy

The deeper meaning of “UMASAN” is coming from UMA – mother of life/divine mother (the Great Goddess of Indian mythology) and SAN – is the meaning of unity and respect.
With this idea the label is creating ecological, sustainable and collections. They describe their style as  avant-garde 'Feel-Good' fashion with innovative fabrics. Having attended the show I have to agree on their statement. The show had a poetic and meditative feel as the first model that appeared on the runway was reading a poem (or a story). Their black / white collection contained many beautiful timeless pieces.
UMASAN creates this avant-garde ‘feel-good’ fashion with innovative vegan fabrics like SeaCell (seaweeds), MicroModal (beech wood) and TENCEL (eucalyptus wood) and more. It is UMASAN’s promise not to use any animal products, concentrating on humane/ecological production solutions and choose fabrics through the eyes of sustainability and earth consciousness. Not using animal products means that there is no wool, cashmere, leather and fur in the collections.
Identical twins, Anja and Sandra Umann, are the creative minds behind the label.

More about the label: http://www.umasan-world.com

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