zaterdag 9 november 2013

Fashion Rio Winter 2014

Marlon Teixeira at
Cola-Cola Jeans
Impressions from Rio de Janeiro fashion week -  Fashion Rio 
– Inverno 2014 (Winter 2014)

Text: Katharina Simone Milz
Photography: Peter de Albuquerque

Tropical palm trees, white tents at the waterfront of Pier Mauá and colorful lights – that’s the background for Fashion Rio, one of the biggest fashion events in Latin America. Focusing on Brazilian fashion labels, the event succeeds in presenting not only established designers but also creates a platform for new labels. The atmosphere at Fashion Rio is intimate and the event clearly focuses on the national perspective, which can be difficult for international press as almost nobody speaks English at the event. At the same time, this is a great chance to encounter authentic Brazilian fashion and explore current developments.

 The first show, I attended on behalf of BRANKOPOPOVICBLOG, was by “Sacada.” The “Sacada” collection was inspired by Indian influences, which was visible through rich and embroidered fabrics as much as the choice of colors, for example dark red and deep yellow combined with earth-colors. Beti Speiski, creative director of “Sacada,” explained in an interview that she witnessed a demonstration of seamstresses in India while she was on a business trip there. The picture of the protests inspired her to the latest collection and some of the pieces were also produced in India.

This is Brazilian label “Iódice” second time at Fashion Rio. The main idea behind this collection is the modern hunter, who combines traditional elements from nature with modern fabrics such as silk and neoprene. Brazilian designer Valdemar Iódice put the main focus on patterns and prints and therefore chose classic silhouettes. The pieces made of silk amazed the audience by their prints that appeared like drawings of branches. Through a mix of colors, unique prints and patterns, “Iódice” created an interesting winter collection between hunter’s and urban chic.

Iódice
The most amazing show for me so far was the one by “Coca Cola Jeans.” The collection works with differences that collide in Brazil, such as the division between nature and urbanity or the tension between tradition and modernity. Modern cuts were brought together with the typical Brazilian colors green, yellow and blue – interspersed by black, white and red. Inspired by the pre-World Cup atmosphere, designer Thais Rossister created jackets with broad shoulders and shorter lengths. Jeans with cutouts and graphic patchwork underlined the geometrical designs.

After my first three shows at Fashion Rio, I’m very excited to get to know more Brazilian labels and to find out what makes fashion in Brazil special and different.

Sacada

Sacada

Sacada
Sacada

Sacada

Sacada

Iódice

Iódice

Iódice

Iódice

Iódice

Iódice

Cola-Cola Jeans

Cola-Cola Jeans

Cola-Cola Jeans

Cola-Cola Jeans

Cola-Cola Jeans

Cola-Cola Jeans

Cola-Cola Jeans

1 opmerking:

Gipsyonline zei

I liked the collection of designer tunics ..nicely presented !!

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