Save the Children is launched its annual Christmas Jumper initiative and this year it's better than ever. The charity has partnered up with the British Fashion Council and leading British fashion talents, each of whom has customised a unique Christmas jumper hand knitted in the UK by fashion label, Wool and the Gang.
Designers in question are Alexander McQueen, Vivienne Westwood, Burberry, Anya Hindmarch, David Koma, Paul Smith, Giles Deacon, House of Holland, Jonathan Saunders, Matthew Williamson, Peter Pilotto, Mary Katrantzou and Sibling.
A month long auction - ending on 13 December, the designated Save the Children Christmas Jumper Day - whereby fashion fans can text bid for the designer sweater they'd like to win. However, there's a twist: it's the LOWEST unique bit that will win the piece in question so everyone has a real chance of owning a designer one-off - no matter how deep their pockets.
To make sure you don't look like Bridget Jones and Mark Darcy at the infamous 'turkey curry buffet', Text bid from Thursday November 28, to 78484 with the name of the designer and your bid.
Texts cost £1.50 www.christmasjumperday.org/designerchristmasjumpers