While all eyes where on the main schedule emerging designers join forces in off schedule events. One of these events was OFF STRAND at Hoxton Gallery in East London.
London Fashion Week OFF STRAND is an off schedule showcase during London Fashion Week for young labels.
The aim is to create a hub, that brings together selected fashion labels as well as art and music fields and together create an event.
The first edition is focused on showcasing AW 2015/15 collections of fashion, accessories and jewellery designers and to introduce the event through joint installation held within the space at Hoxton Gallery.
Off Strand participants: Pitchouguina, Mury, Niza Huang, Arlette Ess, Goodone, Alexa de Castilho, Gina Melosi, Silja Maninnen
More information: http://offstrand.tumblr.com/