vrijdag 4 juli 2014
iNDiVIDUALS S/S 15 collection
iNDiViDUALS kicked off the new fashion season in Amsterdam with its S/S 15 collection show yesterday afternoon at Mediamatic.
iNDiViDUALS presented its newest collection to an extremely enthusiastic crowd of fashion professionals and fans. The fashion label’s new concept recognizes that today’s turbulent and uncertain environment has placed human identities under pressure. The S/S 15 collection presents the courage found to take distance from hyper reality.
Most memorable was the standout eye-deceiving graphic print built into a modern take on the classic shift dress. The effect on the catwalk was almost holographic, concealing and revealing the collection’s full colour palette. A revised version of the popular polka dot print was seen in a summer coat and tailored shorts with embellished beading details done by hand.
Key pieces in the collection, such as a laser-cut plastic corset and a sheer wide-leg pant, presented the layers developed as part of the label’s new identity.
Along with the S/S 15 collection, iNDiViDUALS launched its first ever line of signature styles, UNiTY. UNiTY creates a common thread within the diversity of all seasonal collections and is made up of four pieces, a T-shirt, shirt, a blazer and pants crafted in sustainable materials.
Adding to the show experience, Mediamatic invited iNDiViDUALS to question the meaning of lightness – the fashion label interpreted this by hanging semi-transparent shields from the vaulted ceilings and incorporating this into the catwalk choreography.
The S/S 15 collection is available at the byAMFI Statement Store, Spui, Amsterdam and the Outspoken Gallerie, in s’-Hertogenbosch in January 2015. Prices range from €90 to €570.
iNDiViDUALS is a platform for fashion creativity. It features a changing collective of young creatives that contribute their own chapter to a continuing fashion story. iNDiViDUALS is an initiative of AMFI - Amsterdam Fashion Institute and Amsterdam University of Applied Sciences.
pictures by © Peter Stigter