Sunday 13 July 2014

Joelle Boers & Bregje Cox at Amsterdam Fashion Week

IINUA 2014/15 collection by Joelle Boers and Bregje Cox

On Friday June 11, Joelle Boers and Bregje Cox debuted at the 21st edition of Amsterdam Fashion Week. They are not new for me, in fact I am following their careers since their studies. Both designers graduated from MAFAD (Maastricht Academy of Fine Arts and Design).
Both designers have participated in various FASHIONCLASH projects with their individual work, in fact it is also through FASHIONCLASH that they got to know each other and started working together.

" We work very well together because we complement each other. Both of us are heavily influenced by the aesthetics of all things technological, natural phenomena and cultural identity."

I was very proud to attend their show at Westergasfabriek in Amsterdam and to witness talent and their growth. The collection was not enirely new to me, as they have shown a part of it during FASHIONCLASH Festival last June, however they managed to complete the collection story and add relevant styling features. This time the whole story was complete. The collection contains a great balance, variety, innovation and wearability.
IINUA is inspired by the wisdom of the mountains and the resourcefulness of the Inuit people. The Inuit believe strongly in animism; that all people, animals and geographic features such as mountains and lakes possess a spiritual essence. They translated the structures and textures of the mountains and the stones into bold prints. For the patterns they looked at the functions that Inuit garments have. By combining elements they created a collection that could be seen as a kind of stone-camouflage.

Another feature that worth mentioning where the shoes they used in the presentation. The shoes are by designer Chris van den Elzen, who they also met at FASHIONCLASH Festival.
The EXCIDIUM shoes contain a 3d printed woodpulp hightech platform wedge with a calf leather upper and a acrylic/copper heel insert. The shoe collection features ankle booties, half booties and sandals all in black and soft grey copper details, finalized with Italian zippers. This shoes where a perfect fit for this collection.

It pleases me to see talented designers that join forces and work hard on their dreams. Well done!

More information about the designers:

Their participation at Mercedes-Benz FashionWeek Amsterdam was made possible thanks to support of Mode Maastricht (Fashion Maastricht). 


Chris, Joelle & Bregje

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