Tuesday 8 July 2014

SHOWstudio presents Adidas x Marina Abramović

Adidas has teamed up with performance artist Marina Abramović on a new film celebrating the 2014 FIFA World Cup™ in Brazil.
Taking inspiration from the artist’s 1978 performance piece Work Relation, the video reenacts the famous work in which three different models are implemented in transporting stones from one end of a room to another. By exploring the notion of teamwork through these models, the video ties the art piece with football, and adidas’ partnership with the 2014 FIFA World Cup.



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