Tuesday, 14 October 2014

Klekko AW14 - Numer 3/3 Bolder Line.

KLEKKO AW 2014 campaign

The continuation of the line 

The emerging Polish clothing brand Klekko launched their new AW 2014/2015 collection ‘Numer 3/3 Bolder Line’.
It is fully dedicated to the process of destruction, internal struggle and disintegration, observed from a distance, without comments, or any clear punch line.
This collection is addressed to fans of minimalist cut with a sort of edginess and severity. ”Bolder Line is a continuation of the previous collection in the sense that it elaborates on the central theme of the line. Line is a language we use to communicate.” - they explain.

In terms of story though it is very different.
"In this collection the line thickens, silhouettes become more confident and firm but only to the point where it starts to crack and stratify. It leads to its discomposition into even smaller structures, resulting in "

Being faithful to their characteristic linear cuts, the designers focussed this time on the silhouette lines making them stronger than before, more defined and uncompromising. For the first time Klekko introduces clearly extended proportions and layering. Also, in contrast to traditional black, the color white appears. Numer 3/3 Bolder Line is graphical in nature, what is noticeable in the interlacing elements of the top, stripes on the jacket and the bold loincloth. As always with Klekko the game of details completes the clothes, giving them recognizable distinctness. Asymmetric stand-up collars and diagonal yokes are just a few examples of experimanting with geometry.

The collection is available on www.klekko.com

Photography: JoannaKrawczyk
Models: David and Isaiah

Klekko is a young Polish brand combining avantgarde with unrestricted sporty style, focussing on a strong and firm silhouette. The founders behind Klekko are two architecture graduates. Julia Łoś and Joanna Krawczyk build a distinctive brand style based on the geometry, black and texture. The collections are developed drawing from designers’ emotions and stories which are translated into lines. The assortment includes Klekko’s signature capes, t-shirts, sweatshirts and trousers accompanied by matching accessories. They are all made of european fabrics and manufactured in Poland. Klekko is available at www.klekko.com, at online retailers Shwrm and Mustache, and selected stationary shops.

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