Instead of a traditional catwalk show they have installed a backstage on the frontstage. All typical backstage cliches where present and enlarged as a kind of performance with clothing racks, fitters, models waiting in line, hectic clothing changes, photographers taking beauty shots etc. It is all very exciting and refreshing.
MAISON the FAUX aspires to be an affectionate reaction to the current fashion industry and a big faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world.
The ‘Human Wear’ created by MAISON the FAUX is independent of gender or season. The fashion house seeks to be more than just a label, it aspires to be a lifestyle. ‘The Fictional House’, a rough translation of MAISON the FAUX, is rooted in a great sense of humour and self-mockery, combined with a deep love of fashion.
It all started in July 2013, when designers Joris Suk, Tessa de Boer & Hans Hutting graduated from the department of Fashion Design (BA) at ArtEZ School of the Arts in Arnhem; the birthplace of MAISON the FAUX.
http://www.maisonthefaux.com
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