Saturday 9 May 2015

UBERlove by Victoria Nozhenko

Lookbook «14 Drops Acid» UBERlove by Victoria Nozhenko

Collection, 14 drops acid, by Ukrainian brand, UBERlove, is intended for everyone who is not afraid to be himself. Hero of the collection - a hero of our everyday life. He has his own character story that creates itself through its "drop" features, acid and unique.
The idea of the collection is supported by combination of colors and different kinds of glitter fabrics, textures and layers. Main range can be divided into two groups - a silver and a bronze. Other colors of complex and actual collection concept were picked up to them. Technological effect is created by combination of natural and synthetic fabrics with a special texture and spray. 
Everything has its symbolism and purpose. Emphasis on the shoulders and its forms, lengths and layering, symmetry and asymmetry is present in silhouettes. A special features of the collection are interesting combinations of metal and silicon surfaces, which are used in clothing, bags, backpacks, supplies and accessories.
Accessories are designed and manufactured exclusively for UBERlove brand by designers Elena Romanova and Yuri Romanov.

UBERlovе brand was founded in 2013 on the basis of a conceptual laboratory UBERfashionLab for a young designer Victoria Nozhenko.
The formula of UBERlove brand is the result of the mutual juxtaposition of the opposite elements, which creates the look of a free and strong personality. UBERlove clothes, as a display of rebellion against the vulgar and the clichés of the mass culture, accentuates the individuality and frees from social and cultural stereotypes holding the person in the up-to-date society.
The brand’s concept is directed to the future via the combination of the ecological and the technological. This is expressed in natural and artificial materials through the balance and harmonization of the color, form and textures. The brand’s collections include a line of menswear and a line of womenswear: casual, evening looks and accessories.

Photographer: Victoria Art Designer: Victoria Nozhenko Make-up/Hair: Dara Dukhnovskaja
Accessory: Elena Romanova, Yuriy Romanov
Models: Dasha Ponomarenko, Tolik Sachivko, Doronin, Artem Melnychenko

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