Charles Jeffrey LOVERBOY presented his new collection as part of Fashion East’s MAN AW17 during London Fashion Week Men's.MAN is the joint initiative between Topman and Fashion East (the non-profit organisation established by Lulu Kennedy MBE and the Old Truman Brewery in 2000).
Charles Jeffrey teamed up with the set designer Gary Card and choreographer Theo Adams and create a striking performance. Charles Jeffrey graduated from MA Fashion Design at Central Saint Martins in 2015. His brand Charles Jeffrey LOVERBOY encompasses a fashion label and a cult club night, each informing the other. The LOVERBOY night forms the primary research for Jeffrey’s collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand.