Wednesday, 22 March 2017

AWAYTOMARS FW 2017/18 - ModaLisboa Boundless

AWAYTOMARS presented their fifth co-created fashion collection at ModaLisboa Lisboa Fashion Week FW 2017/18.
They presented the latest collection with a performative multidisciplinary presentation, making it one of the most creative show of the Boundless edition.

This followed their 100% co-created October show, which featured designs submitted by a wide-ranging group of creatives: from a Norfolk-based GCSE student to a Ukrainian artist to figures from the houses of Burberry, COS, Acne Studios among many others. More than 800 people have already contributed ideas online for our upcoming show. This is the start of a new movement of design, innovation and crowd participation in the fashion industry.

AWAYTOMARS is the world’s first 100% user-created fashion brand. Its business model is based on sharing economy principles and aims to open up the fashion industry to all. Founded in 2015, the company outsources the initial stages of the creative process to the general public, allowing them to concentrate solely on the generation of interesting and innovative ideas.

AWAYTOMARS receives sketches and ideas online from members of the public and iterates them with the help of its online community to create eye-catching, collaborative fashion. Next, AWAYTOMARS works with technical experts to create physical prototypes, organizes a crowdfunding campaign for each product, oversees the entire production process and finally hosts the finished item on its sales portal.
Thanks to our founding principles of open innovation and crowdsourcing, everyone across the globe now has equal opportunity to see their own ideas for fashion products come to life. We are lowering the fashion industry’s barriers to entry.

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