Tuesday 25 July 2017

Gucci AW 2017 campaign and film

Shot by the legendary Glen Luchford, the coming season’s campaign sees Gucci’s geeks transported into a galaxy far, far away, inspired by sci-fi shows of the Fifties and Sixties and taking major cues from back episodes of Star Trek.

Gucci transports us to to faraway galaxies with its preferred extraterrestrials for its full AW 17 campaign. Inspired by 50s and 60s sci-fi, particularly the interstellar adventures of Captain James T Kirk and his crew aboard the starship USS Enterprise in early Star Trek episodes, Alessandro Michele, art director Christopher Simmonds and photographer/director Glen Luchford have dreamed up a series retro-futurist settings where a mixed cast of humanoids, aliens, robots and earthlings discover Gucci AW 17.
From the fight between William Shatner's Kirk and the Gorn to Jack Arnold's Creature of the Black Lagoon, the campaign reimagines iconic sci-fi scenes and creates a few of its own. Human heroes interact with alien creatures and dinosaurs on Earth before being beamed up to surreal, psychedelic outer space landscapes and trippy spaceship interiors, creating the type of wild and fantastical compositions that Star Trek's Gene Roddenberry could only dream of. With Alessandro Michele as its captain, Gucci will live long and prosper.

TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc.

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