Saturday, 1 July 2017

SHI[R]T performance FASHIONCLASH Festival 2017


SHI[R]T opened the fashion show program this year at FASHIONCLASH Festival 2017 with an intriuging performance, not by showing any clothes but with an participatory performance. Audience members were invited on the runway who were then donned with mirrored panels on their chest and back. Mirrors were then held up to seated guests, as questions such as “Do you buy because you can?” and “Under what conditions were your clothes made?” echoed in the background.

SHI[R]T is an innovative platform that focusses on transparency, honesty and locally produced garments, founded by Eva Wagensveld and Jeffrey Heiligers. The online platform offers a collection of progressive, young designers that get a chance to put their garments on the market and sell them. Inspired by the Fashion Manifesto of Lidewij Edelkoort; “How can a garment be cheaper then a sandwich?” the two designers started this initiative. The goal is to create awareness about the buying behaviour in our society and the impact it has on the environment. “We noticed that a lot of people do not make conscious purchases when they shop.” according to the founders Eva en Jeffrey. “With this platform we want to make them more aware of their buying behaviour and change this.”

More information and a video are showcased at our website www.shitshirt.nl.

Photography Team Peter Stigter







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