Thursday 26 October 2017

AWAYTOMARS SS 2018 - ModaLisboa

ModaLisboa LUZ edition

AWAYTOMARS’ SS18 collection, presented at Lisbon Fashion Week in October 2017, is the result of an impressive collaboration with 718 designers from 85 different countries.
In line with the philosophy of engagement, the collection was showcased outside near the main venue of Lisbon Fashion Week.

AWAYTOMARS is the world’s first 100% user-created fashion brand. Its business model is based on sharing economy principles and aims to open up the fashion industry to all. Founded in 2015, the company outsources the initial stages of the creative process to the general public, allowing them to concentrate solely on the generation of interesting and innovative ideas.
AWAYTOMARS receives sketches and ideas online from members of the public and iterates them with the help of its online community to create eye-catching, collaborative fashion. Next, AWAYTOMARS works with technical experts to create physical prototypes, organizes a crowdfunding campaign for each product, oversees the entire production process and finally hosts the finished item on its sales portal.

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