Thursday, 30 November 2017

9th edition of Serbia Fashion Week

Isidora Ceković
The 9th edition of Serbia Fashion Week took place from 20 - 27 November.

Taking place in Novi Sad, Serbia Fashion Week is one of the biggest fashion events in Eastern Europe. Each edition designers from all over the world are showing alongside national designers.
The event takes place in Novi Sad, Serbia's second largest city in the Vojvodina region. Novi Sad is elected to be European Capital of Culture in 2021.
Main event location is at the Novi Sad fair, the Master Center.

With the Serbia Fashion Awards on Monday November 27, the 9th edition came to an end at the Italian Embassy in Belgrade. Honoring the Serbian and international designers that stood out this edition. Special guest this edition was Miss Patrizia Gucci, the heiress of the Gucci family who visited Serbia to promote her book 'GUCCI'.

The first award, which I had the honor to announce was for Iva Kujundžić, the winner of FTDC (Fashion Talent Design Competitions). With this award, Iva Kujundžić has won participation at FASHIONCLASH Festival 2018 in Maastricht.
In general, for me personally the Fashion Talent Design Competitions (FTDC and EFTDC) are the highlights of the fashion week. Other Serbian talented designers and finalists of the FTDC are Kristina Ivković, Isidora Ceković and Katarina Vučićević.

Master Centar fair Novi Sad
The three international designers, finalists of EFTDC are Igor Lukić, Nina Grubar, Cesan (Gabriela Sanchez and Cedric Grunewaldt). Bosnian designer Igor Lukić, won the EFTDC for his collection of bags presented under his brand name Monolith Leather & Wood.

Since few years FASHIONCLASH collaborates with Serbia Fashion Week by means of exchanging designers. Dutch fashion talent, Maastricht based designer Maarten van Mulken has been invited to represent to represent FASHIONCLASH Festival at Serbia Fashion Week.
Maarten showed his collection 'Kill Your Darlings' that he presented at FASHIONCLASH Festival 2017 edition.
"They call deleting ideas ‘killing your darlings’, but often good ideas are being cancelled instead of the weakest. The general idea is getting dumbed-down to make it more commercial and gain more money. This to me refers to fashion being dead, because it’s all about just selling as much as possible these days. Fashion to me is not dead, it just needs to change into a new form and people need to be encouraged to pursue their ideals/ideas instead of killing them." 

Taking place from over the period of seven days, the Serbia Fashion Week has a rather intense programme, giving stage to both established designers as young designers. Highlights this edition included Marios Karavasilis (Greece), Cyril Mirat (France), Boško Jakovljević (Serbia) and the Young designers show curated by stylist and editor Srđan Šveljo.

Take a look at the highlights from the shows and behind the scenes here below.

Maarten van Mulken


Maarten van Mulken

Maarten van Mulken
Maarten van Mulken

Maarten van Mulken

Maarten van Mulken

Maarten van Mulken






Maarten van Mulken

Maarten van Mulken

Maarten van Mulken

Maarten van Mulken

Iva Kujundžić

Iva Kujundžić

Iva Kujundžić

Katarina Vučićević

Kristina Ivković

Kristina Ivković

Isidora Ceković

Isidora Ceković

Isidora Ceković

Nina Grubar

Cesan

Cesan

Cesan

Igor Lukić (Monolith Leather & Wood)

Igor Lukić (Monolith Leather & Wood)

Igor Lukić (Monolith Leather & Wood)
Zibra

Mirat Paris

Mirat Paris

Mirat Paris

Mirat Paris

Mirat Paris

Mirat Paris

Mirat Paris
Fadila Šaćiragić 

Fadila Šaćiragić

Marios Karavasilis

Marios Karavasilis

Marios Karavasilis

Marios Karavasilis

Marios Karavasilis

Eymeric Francois
singer Jelena Tomašević for Marinia show
Bata Spasojević INDIVIDUAL

Bata Spasojević INDIVIDUAL

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Bosko Jakovljevic

Marija Šabić
Marija Šabić

Marija Šabić

with William Arlotti

with Srđan Šveljo and Adam Katz Sinding


presenting award to Iva Kujundžić



Patrizia Gucci








with Srđan Šveljo


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