Friday, 23 February 2018

Gucci - Cyborg

'Identity, a social and cultural construction'

Inspired by feminist philosopher Donna Haraway’s 1984 “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century”, Alessandro Michele has created his own visual manifesto challenging the binary categorization of human identity that is forced upon us as a means to both control and regulate us. Identity is neither immutable nor fixed but rather a social and cultural construction, and as such it can be adjusted, redefined or even invented.
This is the idea behind the Gucci F/W 2018-2019 collection, that is reflected in a fusion of materials and a clash of references such as Russian babushka headscarves, balaclavas, Balkan costumes, pagoda hats, Sikh turbans, English tweed and Scottish plaid juxtaposed with ruffled lamé dresses, velvet gowns, oversized sweaters, sneakers and logo's.
The striking feature that exploded on instagram where models carrying iguanas, coral snakes, baby dragons, replicas of their own heads and so on. The presentation was staged in a lab-like scenography, resembling operation room rather than a traditional catwalk.
And what about the clothes, well they where beautiful, such as are the numerous accessories.

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