Thursday 22 February 2018

The Moncler Genius Project

Craig Green
The Moncler Genius project was conceived by Remo Ruffini to serve as a platform for exceptional minds and was officially unveiled at opening of Milan Fashion Week.
The collaborative project will be staged in the new Moncler Genius building in Milan, which features eight cells — each one home to one of the seven collections that Moncler will launch over the next few months with special drops.
Taking on a curatorial approach, the project invites different designers to take the Moncler identity to new places, which the brand believes will strengthen its uniqueness.

List of cells, participants and their corresponding “theme”:

1. Moncler Pierpaolo Piccioli (pure essence)
2. Moncler 1952 (pop trademark)
3. Moncler Grenoble (playful flair)
4. Moncler Simone Rocha (pragmatic femininity)
5. Moncler Graig Green (dress as habitat)
6. Moncler Noir Kei Ninomiya (wearable geometry)
7. Moncler Fragment Hiroshi Fujiwara (subcultural subtleness)
8. Moncler Palm Angels (going viral)

All images courtesy of Moncler.
Moncler Pierpaolo Piccioli

Hiroshi Fujiwara
Simone Rocha
Kei Ninomiya
Moncler 1952
Moncler Grenoble
Moncler Palm Angels

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