Saturday, 17 March 2018

AWAYTOMARS - ModaLisboa N.50 FW2018/19

Nature vs. Sci-fi
Ever since the launch of the project, AWAYTOMARS has sparked with fresh presentations.
In addition to the main venue of Pavilhão Carlos Lopes several shows took part at the Estufa Fria tropical garden. This venue proved to be the perfect match for the FW 2018/19 collection by AWAYTOMARS. Inspired by the outer space, the futuristic look and feel blended beautifully with the tropical environment of the garden.  For their show they collaborated with Melissa on sandals and clogs.

AWAYTOMARS is the world’s first 100% user-created fashion brand. Its business model is based on sharing economy principles and aims to open up the fashion industry to all. Founded in 2015, the company outsources the initial stages of the creative process to the general public, allowing them to concentrate solely on the generation of interesting and innovative ideas. AWAYTOMARS receives sketches and ideas online from members of the public and iterates them with the help of its online community to create eye-catching, collaborative fashion. Next, AWAYTOMARS works with technical experts to create physical prototypes, organizes a crowdfunding campaign for each product, oversees the entire production process and finally hosts the finished item on its sales portal.

All images by brankopopovicblog 

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