Wednesday 5 September 2018

EA11SV - FW 2018 Campaign

The Croatian based label E.A. 1/1 S.V. came up with an original campaign for their Fall/Winter 2018 campaign. They let the models take selfies of themselves in an Instagram-like setting while wearing pieces from their collection.
This is an interesting example on how contemporary fashion designers are playing with the opportunities that the technology of the internet has provided. In this case, there is a game with the voyeuristic and to a certain extend sexualised character of social media and fashion marketing in which a possible target group is directly involved, and eventually addressed.

E.A. 1/1 S.V. is a Croatian based studio offering products, ideas and research in a field of textile and fashion. The Studio in Zagreb consists of a few people who work with Silvio Vujicic on these experiments.

More information: / instagram @ea11sv

Models/photographers: Ivan Grgic @ivngrgc, Mate Jonjic @matejonjic, Marko Kasalo @marko_tulu, Filip Matesic @matesic_filip, Matija Milutin @blueseaskybluered, Lucijan Mirdita, Stas Mlinar @autobiografija, Mario Vurdelja @marioprizmic

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