Thursday 24 October 2019

The Arctic - While the Ice is Melting

The Arctic - While the Ice is Melting opened recently at the Nordiska museet in Stockholm, Sweden. This very urgent large-scale immersive exhibition is designed by Award-winning designers Sofia Hedman and Serge Martynov of MUSEEA.



The Nordiska museet's Great Hall has been given over to the life and changing conditions of the Arctic region. In The Arctic – While the Ice Is Melting, visitors encounter the history and future of the ice, and the 4 million people that live in one of the regions of the world where climate change is most noticeable. Occupying over 2,000 square meters, the exhibition is a result of a close collaboration between the Nordiska museet, 40 researchers and experts from around the polar area and the exhibition designers. The exhibition will be open for three years.


Award-winning designers Sofia Hedman and Serge Martynov of MUSEEA designed this grand exhibition. Occupying over 2,000 square meters, the exhibition is a result of a close collaboration between the Nordiska Museet, 40 researchers and experts from around the polar area and the exhibition designers. The exhibition will run for approximately three years, and there will be an extensive program of seminars and workshops for the public.

“This is one of the most important exhibitions that we have designed”, says Sofia Hedman. “The climate crisis is a critical issue that concerns us all. With our design, we want the visitor to have a powerful and immersive experience, but at the same time feel that we must all come together and act now. Especially politicians and those in power.”

More information: www.nordiskamuseet.se

MUSEEA is a multidisciplinary design platform founded by the artist and design duo Sofia Hedman and Serge Martynov. Over nearly a decade, they have jointly curated and designed numerous critically acclaimed exhibitions in renowned museums and art institutions worldwide. Integral to Hedman and Martynov’s work is creating thought-provoking immersive environments that intrigue, inspire and draw people together. Their unique combination of both conceptual and aesthetic design allows MUSEEA to shape compelling curatorial narratives and in turn, engage their audiences in sensorial and emotive experiences. Their projects are driven by their passions for stimulating collaborations, global inclusivity and sustainable artistic practices.

MUSEEA’s recent work includes the fashion exhibition A Queen Within – Adorned Archetypes at the Museum of Pop Culture, Seattle, 2019, and the New Orleans Museum of Art, New Orleans, 2018, as well as the international film and video exhibition We Are The Remix on view at Röda Sten Konsthall, Gothenburg, 2017. A prior exhibition, Utopian Bodies – Fashion Looks Forward at Liljevachs Gallery, Stockholm, was awarded ‘Exhibition of the Year 2015’ by The Association of Swedish Museums www.museea.com

Photography - Hendrik Zeitler
 







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