The "Algorithm" line draws inspiration from the structured system of work process, referring to both design development and sequence of the production rituals. Consistent patterns of actions and regulations have reflected in DZHUS’ pattern-making cult. Juxtaposing traditional cut techniques with avant-garde experiments, DZHUS have created a synthesis of innovative design inventions and rich utilitarian potential. The garments offer numerous unexpected transformations, which have already become DZHUS’ creative trademark. Having united intellectual solutions with exaggeratedly technological aesthetics, DZHUS are challenging the sartorial stereotypes by submitting a formula for a one-of-a-kind identity fitting perfectly in the uniform ambience.
Credits
Photo: Ania Brudna @aniabrudna
Styling: Irina Dzhus / DZHUS
Style Studio @irina.dzhus
Makeup & hair: Marina Averyanova / Y.Vision Creative Group @averyanova_mkmua
Models: Anastasia Kolenkova @a.kolenkova, Dasha Savchenko
Styling assistant: Andrii Popov @popovandrii
Vegetarian-friendly shoes: House Martin @housemartinkiev
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