PAERS is a menswear label by Ashley Luypaers that reflects upon the
notions of self-expression and identity in relation to contemporary
men's fashion. Inspired by the limitation of traditionally and
culturally informed ideas on masculinity, PAERS designs focus on
creating more freedom for male styling.
The ‘OH GOD IT'S DAVID’
capsule collection continues where PAERS’ last collection ended: the
manifestation of self-expression within menswear. The collection’s title
refers to the so-called ‘ideal’ portrait of men, starting from ancient
Greek statues to Michelangelo’s vision of the perfect man ‘David’. The
collection strives both to create a space for men where they can feel
free from the pressure to abide by long standing traditions and norms in
their appearances, as well as to contribute to a general shift in
social ideas of gender to change toxic gender standards.
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