Albums of 2016

Make Yourself Unstoppable - Campaign by Strellson

MAKE YOURSELF UNSTOPPABLE

Strellson Fall/Winter 2016/17 campaign 

The Strellson brand launched its new campaign on a specially chosen date: 5 September, Freddie Mercury's 70th birthday. And not without reason, for at its centre is a music video of the world-famous Queen song “Don’t Stop Me Now” in an exclusive cover version. It tells the story of a man in Strellson attire forging a path through a fantasy world with unstoppable self-assurance.

As a brand, Strellson too is forging a new path: for the first time, the company is opting for a purely digital media strategy, and employing an unusual campaign concept for the fashion sector – a music video.

“Strellson is venturing to turn the tables in terms of marketing strategy. Up to now, it was the photographer who was responsible for executing the campaigns; now the film director is c entre - stage. It's his job to communicate the central idea of the campaign. The photographer is relegated to the background, capturing only moments in time”, says Mehmet Arici, Marketing Director Strellson.




The concept was devised by the advertising agency Serviceplan Campaign X; direction is by the Berlin - based duo Wolf & Lamm, famous for their national and international music videos, along with numerous fashion and promotional films. The Berliners use original narrative mechanisms and a fresh, sexy look to create artistic films in tune with the zeitgeist. The clip stars Blake Schaefering. The American - born model has previously worked for labels like Tom Ford, Chanel, Dior Homme, Yves Saint Laurent and Mulberry.

The fashion industry is facing a new generation of men: men who follow their own impulses and dare to be different. Men whose lives are rooted in the digital world. The aim of the digital campaign is to connect with this target group via relevant and entertaining content.

The world-famous song “Don’t Stop Me Now” perfectly encapsulates the spirit of the brand. Released in 1978 on the Queen album “Jazz”, with words and music by Freddie Mercury, it is also a fitting tribute to the artist himself, who would have been 70 on 5 September. The cover was recorded exclusively for Strellson with a modern twist by London-born singer, songwriter and star producer MNEK, who has previously worked for artists such as Kylie Minogue, Rudimental and Beyoncé.

www.strellson.com

Strellson Fall/Winter 2016/17 Campaign 
 'MAKE YOURSELF UNSTOPPABLE'
Directed by Wolf & Lamm (Joffrey Jans and Kai Kurve)
Director of photography Phillip Kaminiak
Style by Jelena Schneider
Still Photography by Tobias Schult
Filmed at NU Boyana Film Studios
Main role / model by Blake Schaefering

Beyoncé - Lemonade

Lemonade features 12 songs, including collaborations with The Weeknd, Diplo and Kendrick Lamar. Beyoncé is listed as a producer on every song. Lemonade Tracklist 1. Pray You Catch Me 2. Hold Up 3. Don’t Hurt Yourself (feat. Jack White) 4. Sorry 5. 6 Inch (feat. The Weeknd) 6. Daddy Lessons 7. Love Drought 8. Sandcastles 9. Forward (feat. James Blake) 10. Freedom (feat. Kendrick Lamar) 11. All Night 12. Formation

Listen to the album: here

Beyoncé - BEYONCÉ

still of the video for song MINE feat. Drake
directed by Pierre Debusschere

Beyoncé’s surprised the whole world with the new self-titled visual album. Beyoncé has unexpectedly released her fifth album on iTunes overnight, with 14 new songs and 17 music videos. Exciting!

The self-titled record is the follow-up to 2011's 4, and features guest spots from her husband Jay-Z and daughter Blue Ivy, Frank Ocean and Drake.

Videos & Directors  
1. Pretty Hurts - directed by Melina Matsoukas
2. Ghost - directed by Pierre Debusschere
3. Haunted - directed by Jonas Åkerlund
4. Drunk in Love - directed by Hype Williams
5. Blow - directed by Hype Williams
6. Angel - directed by @lilinternet
7. Yoncé - directed by Ricky Saiz
8. Partition - directed by Jake Nava
9. Jealous - directed by Beyoncé, Francesco Carrozzini & Todd Tourso
10. Rocket - directed by Beyoncé, Ed Burke & Bill Kirstein
11 .Mine - directed by Pierre Debusschere
12. XO - directed by Terry Richardson
13. ***Flawless - directed by Jake Nava
14. Superpower - directed by Jonas Åkerlund
15. Heaven -directed by Beyoncé & Todd Tourso
16. Blue - directed by Beyoncé, Ed Burke & Bill Kirstein
17. **BONUS VIDEO – Grown Woman - directed by Jake Nava

Inge Jacobsen

I found out about Inge Jacobsen few months ago,lost the note where I wrote her name and now I found it again. Using images found in fashion magazines and newspapers, Irish-Danish artist Inge Jacobsen creates textured photo collages by adding embroidery and cross-stiching.
Have a look at her work.
http://www.ingejacobsen.com