youasme measyou FW 2013/14 collection

‘YOU’,
a series of pieces that you can intuitively relate to for you to choose and become part of your life

you is not about the other
YOU is just another version of ME

available at youasme.com

CREDITS
Photography: Blommers/Schumm
Styling: Siriane Hunia
Hair & Make up: Bianca Fabrie
Models: Pascal de Wolff @ Republic / Stephanie Liu Liu

youasme measyou - 'recover' FW 2012 collection

youasme measyou label is creating more than clothing. It is a story based out of of wearablle and authentic pieces that are made with quality and care.

"Now more than ever we are looking for special products that tell a story so we can actually relate to them. Things that we can cherish, that warm us and embrace us, give us shelter, inspired by the way vagabonds carry with them everything they need.
We are looking anew at the best qualities of our classics reclaiming them like cover versions of our favorite songs. Simplifying and re-shaping we are curating our essential wardrobe, all knitted, streamlined, deliberately free of excess, timeless. 
Authentic quality yarns are re-invented through new applications: Coated wool becomes a high performance water-repellent trenchcoat. Heavy raw linen makes for a chic Chanel jacket or a stunning long evening dress, Cotton sweat is vegetable dyed, clearly showing its sharp constructions.  
Instead of discarding raw materials at the end of their first lives we transform (and reuse) them. Recycled cashmere, the noblest of yarns, becomes reborn. Completely worn out jeans recovers as a 100% denim knit sweater. 
Universal belts in washed leather gather all, defining the silhouette. A range of restrained colors from looking at a clear blue sky on a winter’s day. They underline the endless versatility of timeless distinct pieces." (youasme measyou)

'Recover' FW2012 Collection is now available at youasme.com

youasme measyou at SALON/Maastricht

youasme measyou are presenting their work with again an unique approach. You can download an app 'youasme measyou' and see their installation at Vrijthof during SALON/Maastricht.

They also opened a Pop-up store in Central Park New York.

Previous post about 'youasme measyou'

http://www.youasme.com

Fashion &foam curated by Niels Klavers

The &Foam Concept &Foam is a unique concept store located at Vijzelstraat 78, selling photography magazines, books, prints and more. Four times a year, &Foam engages in collaborations with special partners on the interface between photography and other creative disciplines. 2012 begins with Fashion&Foam, and is followed by Music&Foam, Design&Foam and Film&Foam.
In collaboration with SALON/,  Niels Klavers presented this exhibition 'ONDER ANDEREN…' in &Foam. For this, he has invited twenty alumni of the Gerrit Rietveld Academie to provide a distinctive item from their collection. The presentation, in the form of a unique installation, contains applied art pieces and original designs, and reflects the vision of the Academie's fashion department over the past twenty years. The design of the installation is by architectual bureau X+L, which was also involved in the design of &Foam's interior.

Making of shoot for ego34 magazine

Making of shoot for ego34 magazine with photographer Lonneke van der Palen, hair & make-up artist Carlos Saidel and model Rob at 77 models. Thanks to Blommers/Schumm for the sudio. I can't wait for the publication!

Lonneke van der Palen

Last summer one of my dearest friends, Lonneke van der Palen, graduated from KABK (Royal Academy of Arts in The Hague).
Lonneke is a very promising photographer. With her graduation project Lonneke shares with us memories of a journey she never made. During this grey autumn days it is even a greater pleasure to look at this work. Im very sure we will be hearing a lot more from her soon.

At KABK graduation expo last summer

More work is presented on her website: www.lonnekevanderpalen.com 

Arnhem Mode Biennale 2011

The fourth edition of the Arnhem Mode Biennale, an international festival and biennale in Arnhem, The Netherlands that brings together a carefully selected group of designers to examine the very nature and diverse culture of fashion today.
Exhibited at three picturesque locations in the historical Dutch city (including the Museum for Modern Art) the Biennale offers a veritable ‘carte blanche’ to fashion designers and maisons from across the globe, with dedicated spaces for all manner of artistic installations, fashion displays and audiovisual presentations.
To name just few participants: Damir Doma, Iris van Herpen, Juun J., Klavers van Engelen, Maison Martin Margiela, Rad Hourani, Alexandra Verscheuren, Raf Simons and Bless. Check out the amazing list of AMB 2011 participants: http://www.arnhemmodebiennale.com/en/participants/2011/

For more information: http://www.arnhemmodebiennale.com




As a sweeping theme for the edition, artistic director JOFF has personified the biennale with the character ‘Amber’, a cheeky pun on the festivals ‘AMB’ initials. He penned a letter to this imaginary muse, which was read aloud at the Biennale’s press conference on February 21st:

A LOVE LETTER TO AMBER
“Dear Amber,
We have known each other for quite a while now.
You appeared that day and revealed your face to me, only to disappear into thin air. You left me there, confused, with only a fleeting image of you. That first time, it was your flaming red lips; another time, it was the way your moustache curled against your cheek; the other day, it was the click of your stiletto heels calling to mind the serene chords of a harp.
Over the last few years, you have played this trick on me several times – completely different at every turn, each time you radiate a new beauty, and occasionally an apparent ugliness. By now, you have left me bewildered more than a million times. I will simply admit it: I am addicted to your deceit and seduction; I will never be able to live without this on-again, off-again relationship. And for this I want to thank you, for this eternal farewell and infinite reconciliation. Again and again, you show me who I am, where I am, and where I want to go. You give me perspective; you make me see anew. You are the one who opens my eyes. Wide open. Making sure I will always see that new allure.
Amber, you are a phenomenon. And as much as I would like to hold you close and never let you go, I, more than anyone, know that this would mean the end of you. I accept your volatility; I accept that you are not only mine to have. Fortunately, I know that we have something special and that we will find each other time and time again. Your name is like music to my ears; your scent washes away all my fears. With you, my life is like a film, a photo album of magnificent moments. You illustrate my life’s constant flux. I am the canvas; you are the painter. With resolute strokes of subtlety, you colour my most precious moments.
Amber, never stay who you are, but stay with me forever, or at least keep coming back to me. I want you always to be different, because that is who you are. What will happen in June is a tribute to you. I want everyone to know who you are. You are capricious and frank, and I want them to know that is OK, that this is what makes you who you are. The ultimate transformer – the one who shows us beauty and who helps us to determine who we are.
Amber, you are the most beautiful.

Photography by Anuschka Blommers, Niels Schumm and Uta Eisenreich