It’s here again - The time of Fashion Weeks all around the globe. This week the Berlin Fashion Week started and on this occasion Berlin Fashion Film Festival 2012 was initiated. The first edition of Berlin Fashion Film Festival was kicked off yesterday, 3rd of July, with the official screenings of the finalists and I had the pleasure of going and experiencing it firsthand.
Berlin Fashion Film Festival presents fashion in an innovative way, combining film with fashion presentations, whilst grouping together outstanding film directors, emerging fashion talent and influential characters of the international creative scene. A selection of fashion films, curated by Vogue.it, Esmod Berlin, Sugarhigh, FIER management, and Furore, and additionally selected through an online open call were screened and awarded according to different categories.
The categories were assessed by an international jury, which included Diane Pernet for Best Fashion Film, Yann Le Goec for Best Fashion, Johan Renck for Best Cinematography, Till Diestel for Best Idea, and Oliver Koletzki for Best Music.
Berlin Fashion Film Festival returns fashion to its creative origins, supporting emerging talent by exploring fashion through cinema. It is simply an alternative and refreshing way of seeing fashion in a different context.
