Winners Fashion Makes Sense Award 2017

Fashion Makes Sense Award 2017 
An award for young, conscious new generation designers with innovative ideas for sustainability

MUKASHI MUKASHI by Birutė Mažeikaitė won the Fashion Makes Sense Award jury prize.
Berlin based designer is awarded with a cash prize of €2.500,- to develop a new sustainable collection that will be presented during FASHIONCLASH Festival 2018.
The audience award OF €500, (result of the most online and offline votes), went to Maastricht based knitwear label STRIKKS.

The awards have been presented on October 12 by Daan Prevoo, deputy of the Province of Limburg.
Fashion Makes Sense Award is presented during Dutch Earth Week that took place from 10 -14 October 2017 for the first time.

In addition, Forza Fashion House organized a Sustainable Fashion Falk during the award ceremony. The talk, moderated by Elise Crutzen (fashion editor and writer) featured presentations by Jasmien Wynants and Carry Somers.

The jury, consisting of Carry Somers (founder Fashion Revolution), Desiree Kleinen (Ree projects) Jasmien Wynants (Flanders DC/Close the loop) and fashion designer Elsien Gringhuis, was unanimous about the work of Birutė Mažeikaitė and the potential of her sustainable brand MUKASHI MUKASHI.

Mona Steinhaeusser - The Way of Salve

'The Way of Salve' project by Mona Steinhaeusser at FASHIONCLASH Festival opening night at Forza Fashion House.

Fashion graduate Mona Steinhaeusser’s concept "The Way of Salve" invites you to a holistic world that proposes a new comprehensive way of dressing, as her graduation project from Sandberg Instituut’s Fashion Matters.

“The Way of Salve” proposes a modern comprehensive practice in a Western context. It’s a journey for everyone who is looking for an alternative environment to reconnect with themselves.
“With SALVE I start from my own experience. I try to open up to allow myself to become a slightly different person. I want to create a short-lived alternate reality, which does not force you but opens you carefully to return slightly altered.”

The concept of SALVE approaches the human being from a trinomial perspective–body, soul and spirit–through a transformative experience that involves dressing, spending time in a shelter and drinking tea from a new line of ceramics.

“The Way of Salve” approaches and dresses the human being from a trinomial perspective- body, soul and spirit- through a transformative experience, that involves putting on overall suits, spending time in a shelter and drinking tea. The three main elements function as autonomous structures, communal acting as comprehensive way of dressing.
The first way of dressing relates to the physical body and is presented as a series of ritualistic overall garments. The second way of dressing relates to the emotional body and it takes the shape of a tent, a shelter that can be deconstructed into six pieces. The third way of dressing connects with the spiritual body and consists of a set of ceramic pieces to drink tea.

PRE-STIMULIS Project

PRE-STIMULIS
A project by FASHIONCLASH & MAFAD, in collaboration with the Maastricht Academy of Performing Arts

The opening of FASHIONCLASH Festival took place on Thursday 29th of June at the Forza Fashion House in the LAB Building/Het Radium. This was also the official opening of the The Forza Fashion House, the new breeding ground for creative, cultural and entrepreneurial Maastricht and also the new FASHIONCLASH office. Directed by theatre makers Joost Horward and Nina Willems the evening contained interdisciplinary performances and installations by students from MAFAD and Maastricht Academy of Performing Arts.

PRE-STIMULIS Project
Specially for the opening of the festival, FASHIONCLASH teamed up with MAFAD (Maastricht Academy of Fine Arts and Design). In the context of the new design curriculum ‘BODY, OBJECT & MATERIAL’, the second-year BODY design students were assigned to do artistic research on the ‘senses’ in relation to the festival’s theme 'Fashion Makes Sense'. In addition, each student has been connected to one or two students from the Maastricht Academy of Performing Arts. Based on the research of the design students, each team developed a concept in which they expressed their vision and findings on the ‘senses’ and new ways how to create an enriched embodied experience for the audience.

Marcel van Kan (MAFAD) and Branko Popovic (FASHIONCLASH), togehter with Joost Horward and Nina Willems coached the students during the proces of research and execution of the performances. The project concluded in nine participatory installations / performances.

Participants Students MAFAD: Ashley Luypaers, Max Niereisel, María Voth Velasco, Michelle Cornelissen, Dana Lipka, Julina Bezold, Natalia Rumiantseva, Empar Juanes Sanchis

Students the Maastricht Academy of Performing Arts: Anthony van Gog, Nora Ramakers, Diederik Kreike, Izak Berman, Luca Meisters, Anna Luca da Silva, Maarten Heijnens, Caro Derkx, Mees Walter, Maxime Dreesen, Anoek Oostermeijer

1. Michelle Cornelissen & Nora Ramakers
H2O  (ρ = m / V + 70 °C) - sin α = 1 . λ/d (c=f.λ)
Colour Fluctus, part 9

Colour Fluctus part 9 registers an unique footprint, captured by colour. The movement, translated by the pigments, shows a timetable and controls the colours and patterns. The impact of the movement becomes visible once the colour is poured into the water. At the same time, we archive and measure the body movements as manifestations of emotions. The pattern is a memory of this particular moment and tells a story about one's character.  
Performers: Laura Hogeweg, Froukje de Boer, Nora Ramakers, Michelle Cornelissen