Japan showroom at International Fashion Showcase 2012

The British Council and the British Fashion Council (BFC) International Fashion Showcase during London Fashion Week AW2012. 
19 embassies and cultural institutes across London opened their doors to showcase the work of over 80 international emerging designers. 
The first project the British Council and the British Fashion Council are collaborated on, this new showcase is part of the Fashion 2012 Cultural Programme and has been developed to celebrate the year of the Olympics and Paralympics and honour its values of international respect, excellence, equality and friendship. 
Countries participating in this showcase include Australia, Belgium, Botswana, Caribbean, China, Croatia, Estonia, Italy, Japan, Korea, Netherlands, Nigeria, Philippines, Poland, Romania, Sierra Leone, United States and Uzbekistan.



This is Japanese showcase with work of Kawanishi Ryohei and Kaji Masahito.

Palladium presents Tokyo Rising ft. Pharrell Williams

See what happens when Pharrell Williams puts his boots on to explore Tokyo's hidden underground scene and connect with some of Tokyo's prominent creative forces. Tokyo faces a new reality after the tragedy of 3/11 earthquake. While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. Innovative and resilient, they are defining the future of Tokyo on their own terms. Palladium team puts their waterproof boots on with N.E.R.D frontman Pharrel Williams and went exploring. Great project and great idea of marketing. Take a look at the video: http://www.palladiumboots.com/video/tokyo-rising