SCHUELLER DE WAAL SS 2018

‘COMPULSORY 
SHENANIGANS’ 
SS 2018 collection by SCHUELLER DE WAAL

After several small-scale presentations in Paris and Amsterdam, SCHUELLER DE WAAL took the next step. On Wednesday evening September 6th the fashion duo defined their DNA in a sense stimulating fashion show, right next to their offices; the World Fashion Centre in Amsterdam.

In this show, SCHUELLER DE WAAL embraced the imperfections that belong to being a small independent label – finding all sorts of improvised solutions to measure up to the enormous presentations of big fashion houses like Chanel. By referring to- and making use of all the cliché’s belonging to these out-of-proportion and out-of-budget shows, SCHUELLER DE WAAL’s characteristic, light-hearted, tongue-in-cheek attitude towards the oversaturated fashion business reaches an all-time high.

The brand’s motto ‘Serious fashion...not so serious’ is fuelled by its need for a critical reflection on the current state of fashion where fashion and luxury have merged into one inseparable entity. Fashion’s focus on the ‘image’ was questioned in a multi-disciplinary, non-linear and low-key fashion show. The audience was welcomed in the SCHUELLER DE WAAL shopping mall and is confronted with high, low, predictable, unexpected and innovative fashion references.

60 looks gave a full immersion in the SCHUELLER DE WAAL universe. The spring-summer collection of 35 garments is presented by isolating every new piece in a single look. By taking the 60-look-show (which is an enormous amount for an independent fashion label) as a challenging starting point – the designers added materials and garments from their direct environment. It led to a refreshing design principle: a loose, spontaneous collage-like way of working.

Next to the new collection, the show included outfits created from dead stock of the World Fashion Centre, jumpsuits from a recent resort collection, and assembled leftover materials of old collections. Additionally, half-finished garments were sent on the runway: toiles in sturdy cottons are emblazoned with crystals, and demi-couture dresses were exactly half of a meticulously executed dress. With a taste level that deliciously balances between good and bad, SCHUELLER DE WAAL created an innovative vision on the creation and presentation of fashion.

Philipp Schueller and Rens de Waal:
“With ‘COMPULSORY SHENANIGANS’ we present a loud signal, in which we approach the difficult reality of the independent designer in a positive manner. As true fashion-shenanigans (literally: cheaters, but in a cute way) we present a cut-up glamour with an overdose of humor!”

www.schuellerdewaal.com
Instagram: @schuellerdewaal
Photography: Team Peter Stigter 

Act! Cut! Play! premiered in Maastricht

On December 16 three brand new fashion films premiered at Lumière Cinema in Maastricht, and will from now on travel the globe in the international fashion-theatre-, film- and art world.  

Act! Cut! Play! is a new interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders, where challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. With the incorporation of a theatre maker, the three teams where challenged to make the narrative an important element within the films.

Act! Cut! Play! is an initiative of FASHIONCLASH, Flemish Arts Centre De Brakke Grond and MoMu – ModeMuseum Provincie Antwerpen.

SHOW ROOM ROOM SHOW

'Collect' - Karin Vlug and Lisa Konno

SHOW ROOM ROOM SHOW, an alternative presentation by a group of emerging young Dutch fashion designers

Taking place at the brand new studio of the House of Orange agency, in an old convent in the Barndesteeg at the Amsterdam Wallen quarter.

SHOW ROOM ROOM SHOW showcased the work of Camiel Fortgens, Barbara Langendijk and two duo’s: Karin Vlug and Lisa Konno joined forces with the concept 'Collect' and Philipp Schueller and Rens de Waal who are running a label SchuellerDeWaal for few years already.

More information:
camielfortgens.com barbaralangendijk.com lisakonno.com
karinvlug.com schuellerdewaal.com

Photography: Team Peter Stigter

VERWEVEN 2015 - Nina Willems

Schueller De Waal

VERWEVEN 2015, the gender edition 

A project of theatrical performer Nina Willems in the context of FASHIONCLASH Festival

What do the clothes you wear tell us about who you are? And what is the role of clothing in relation to GENDER?
For "VERWEVEN", 3 people where asked to tell the stories behind the clothes they wear. How do these clothes reflect their personalities and memories? And how do they use clothes to express their gender?
Every interview resulted in a short film. For every person that is interviewed, one young designer created an entirely new outfit, that reflects their personality.

VERWEVEN 2015 was the opening performance of FASHIONCLASH Festival.
Transgender model Gia Bab took the first steps on the runway this edition wearing creation by David Laport. The performance was accompanied by Bird Gehrl song by Antony and the Johnsons. Following Gia, Milou van Duijnhoven and Selm Wenselaers took the stage. Three beautiful human beings where wearing outfits inspired by their own story. All together an unforgettable experience and perfect embodiment of the festival's gender topic.

For FASHIONCLASH Festival 2015, Nina Willems created " VERWEVEN LIVE", an impressive installation that engaged the visitors of the festival. The VERWEVEN installation invited the visitors

to tell the stories about the clothes they wore at the moment. This short stories where edited right away and included in the installation as short documentaries that show personal stories about the clothes we wear and about the role fashion plays in our daily lives, and in particular how fashion plays a role in our gender expression.

VEWEVEN 2015 designers David Laport, Schueller De Waal and Loes van Nijnatten.

http://www.ninawillems.com

SCHUELLER DE WAAL at Amsterdam Fashion Week

'Speculative Realism' collection by SCHUELLER DE WAAL

After several years of commercial experience fashion designers Philipp Schueller and Rens de Waal decided to join forces and explore new grounds. The urge to pair their commercial knowledge with their own creative vision led them to launch their own line SCHUELLER DE WAAL.
Following the success of their debut collection and presentation with Sauce Hollandaise at during Paris Fashion Week they have presented their new collection at 22nd edition of Mercedes-Benz Fashion Week Amsterdam.
This second collection is the next step in defining the SCHUELLER DE WAAL signature and shows their distinct unconventional vision of fashion design. They translated their ambition vision not just in the collection but also in the scenography of the runway presentation making them one of the fresh new names to watch in the Dutch fashion scene.

The collection was presented on models and muses of the two designers, a group of women who they admire and inspired them during the design process. Among the women who carried their looks down the runway where singer Ntjam Rosie, writer Hanna Bervoets, actress Eva Bartels, Jans Possel (director of Mediamatic), singer Ming, dj’s Charlotte van den Brekel and Elise Braas (Spacegirls) and photographer Alexandra Hunts.

"Speculative Realism" challenges the imagination by combing unlike combinations.
SCHUELLER DE WAAL combines elements of sci-fi, pop culture and surrealism into an eclectic but balanced design aesthetic. Collection exists out of two parts preseneting two different versions of the same outfit. One version of the collection is colourful and made of luxurious materials. The second version of the collection are the same outfits carried out in black referencing 'black labels' by big brands focusing on commercial looks.

http://www.schuellerdewaal.com

Pictures above are by Peter Stigter, pictures below by brankopopovicblog

SCHUELLER DE WAAL

Meet SCHUELLER DE WAAL, a promising new label coming from The Netherlands.

After several years of commercial experience fashion designers Philipp Schueller and Rens de Waal decided to join forces and explore new grounds. The urge to pair their commercial knowledge with their own creative vision led them to launch their own line SCHUELLER DE WAAL.

During Paris Fashion Week the brand debuted with their Spring/Summer 2015 collection at the beautiful venue of the Atelier Néerlandais as part of SAUCE HOLLANDAISE COLLECTIVE.
The collection S/S15 originates from an eclectic pool of sources intricately combined into a bold aesthetic merging clashing elements with a romantic hint of surrealism and sci-fi. The mix of contrasting textures and colours rebuilt into surprising dress shapes, combined with playful ideas of print, embellishment and finishings, serves for a fresh view on Occasion wear; a subject that SCHUELLER DE WAAL is determined to revive.

For more information: www.schuellerdewaal.com / Sauce Hollandaise Collective

Spring Summer 2015 collection lookbook - photography by Lonneke van der Palen