10th edition Serbia Fashion Week

Peer Cox

The 10th anniversary of Serbia Fashion Week was held from April 24 - 29. The grand opening of took place in Dunavski Park, the alternative fashion of young designers curated by Srđan Šveljo was held at Kineska Četvrt former industrial complex, in SKC Fabrika. The fashion shows, as always, where staged at the Congress Center Master of Novi Sad Fair. The the closing ceremony will be held at the Serbian National Theatre. On this evening more than 20 organisations and notable people where honored, showing them support they gave to Serbia Fashion Week over the last five years.
I was there receive one of the jubilee awards on behalf of FASHIONCLASH.
Almost since the beginning FASHIONCLASH and Serbia Fashion Week exchanged talents. Several FASHIONCLASH designers where given the stage, while sveral Serbian designers where presented at FASHIONLCLASH Festival such as NEO Design and Moda Mišić.

On the runway this edition several Serbian and international designers where given the stage. Among them the familiar names such as Bosko Jakovljevic, Bata Spasojević, Marija Šabić,  Zvonko Marković and Ana Vasiljevic. Among the international designers where Bosnian designer Milan Senić, Dutch designer Addy van den Krommenacker and FASHIONCLASH designer Peer Cox.

with designer Peer Cox

Dutch fashion designer Peer Cox showed his collectin at the 10th edition of Serbia Fashion Week.
With his upcycled collection Peer shows that innovation and sustainability can go hand in hand.
Peer Cox took part at Fashion Makes Sense edition of FASHIONCLASH Festival in 2017.

The 10th edition was closed at the Serbian National Theatre in Novi Sad with a tribute show.
The closing ceremony of Serbia Fashion Week was directed by member of the French Haute Couture institute and Vice-President of Serbia Fashion Week, Eymeric François. François worked with Mugler from 1997 to 1999. The choreography was inspired by the golden age of haute couture in Paris – the 80s and 90s, when supermodels were superstars. The models’ hair will be styled by Frederic Pavard of Alexandre de Paris, a legendary hair stylist who has worked with renowned fashion houses such as Chanel, Yves Saint-Laurent, Givenchy, Christian Dior, Pierre Balmain, Jean-Paul Gaultier and Thierry Mugler for over 40 years.

http://serbiafashionweek.com

9th edition of Serbia Fashion Week

Isidora Ceković

The 9th edition of Serbia Fashion Week took place from 20 - 27 November.

Taking place in Novi Sad, Serbia Fashion Week is one of the biggest fashion events in Eastern Europe. Each edition designers from all over the world are showing alongside national designers.
The event takes place in Novi Sad, Serbia's second largest city in the Vojvodina region. Novi Sad is elected to be European Capital of Culture in 2021.
Main event location is at the Novi Sad fair, the Master Center.

With the Serbia Fashion Awards on Monday November 27, the 9th edition came to an end at the Italian Embassy in Belgrade. Honoring the Serbian and international designers that stood out this edition. Special guest this edition was Miss Patrizia Gucci, the heiress of the Gucci family who visited Serbia to promote her book 'GUCCI'.

The first award, which I had the honor to announce was for Iva Kujundžić, the winner of FTDC (Fashion Talent Design Competitions). With this award, Iva Kujundžić has won participation at FASHIONCLASH Festival 2018 in Maastricht.
In general, for me personally the Fashion Talent Design Competitions (FTDC and EFTDC) are the highlights of the fashion week. Other Serbian talented designers and finalists of the FTDC are Kristina Ivković, Isidora Ceković and Katarina Vučićević.

Master Centar fair Novi Sad

The three international designers, finalists of EFTDC are Igor Lukić, Nina Grubar, Cesan (Gabriela Sanchez and Cedric Grunewaldt). Bosnian designer Igor Lukić, won the EFTDC for his collection of bags presented under his brand name Monolith Leather & Wood.

Since few years FASHIONCLASH collaborates with Serbia Fashion Week by means of exchanging designers. Dutch fashion talent, Maastricht based designer Maarten van Mulken has been invited to represent to represent FASHIONCLASH Festival at Serbia Fashion Week.
Maarten showed his collection 'Kill Your Darlings' that he presented at FASHIONCLASH Festival 2017 edition.
"They call deleting ideas ‘killing your darlings’, but often good ideas are being cancelled instead of the weakest. The general idea is getting dumbed-down to make it more commercial and gain more money. This to me refers to fashion being dead, because it’s all about just selling as much as possible these days. Fashion to me is not dead, it just needs to change into a new form and people need to be encouraged to pursue their ideals/ideas instead of killing them." 

Taking place from over the period of seven days, the Serbia Fashion Week has a rather intense programme, giving stage to both established designers as young designers. Highlights this edition included Marios Karavasilis (Greece), Cyril Mirat (France), Boško Jakovljević (Serbia) and the Young designers show curated by stylist and editor Srđan Šveljo.

Take a look at the highlights from the shows and behind the scenes here below.

Maarten van Mulken