FASHIONCLASH Festival 2018 x Das Leben am Haverkamp

Fashion My Religion! Campaign project in cooperation with Das Leben am Haverkamp 

FASHIONCLASH presents Fashion My Religion! (FMR), the 10th edition of the international & interdisciplinary fashion festival in Maastricht. During this three-day festival over more than 100 emerging designers and (performing)artists from all over the world get the opportunity to show their work to a diverse, international audience. The multidisciplinary program contains fashion shows/presentations, exhibitions, installations, awards, fashion theatre and dance performances.

The overarching theme of the festival is “Fashion My Religion!” (read ‘fashion’ as a verb). The campaign image is developed in collaboration with the Dutch fashion collective Das Leben am Haverkamp, ​​consisting of Christa van der Meer, Dewi Bekker, Anouk van Klaveren and Gino Anthonisse. Following the theme for this edition ‘Fashion My Religion’ they made cakes from the favorite garments of, among others, FCF-founders Nawie Kuiper, Branko Popovic and Laurens Hamacher and of themselves.

Campaign photographer is Lonneke van der Palen and graphic designer Ivo Straetmans (Studio Noto).

As a collective, we see less and less relevance in making more clothes. As a result, our previous projects were all about exploring an alternative role for ourselves as fashion designers. With this project we want to celebrate your favorite clothing pieces, instead of making new ones. For us (like religion, sport and art) fashion is a way of giving meaning, a social context, something to look forward to, creation and identity. Unfortunately, the value people attach to clothing is subjected to inflation because increasingly more is becoming available for less.
That is why we present a ‘new religion’(with a wink) that can replace fashion: baking cakes in the form of clothing. The hobby-like character, the personal commitment and the disarming image of cake baking in a fashion context, we find an exciting contrast with the elitist image that fashion can have.’
www.daslebenamhaverkamp.com

http://fashionclash.nl

FASHIONCLASH Festival 2016 - fashion film

FASHIONCLASH Festival 2016 – Heritage Edition, fashion film by WEDOVOODOO.TV
The 8th edition of the international and interdisciplinary fashion festival takes place June 30 – July 3 in Maastricht (The Netherlands).
www.fashionclash.nl

film credits: 
video: WEDOVOODOO.TV
Make-up: M.A.C. Cosmetics
Hair: KEVIN.MURPHY
Graphic design: Studio Noto
Styling & Art direction:
FASHIONCLASH Photography: Lonneke van der Palen
Assistants: Pia Walter, Nienke Creemers, Sem Shayne

Models: Isabella Provaas @ CJ Models, Mara Kasanpawiro and Isa Nilwik @Models Rock Agency, Bert Snaterse, Jessica Irabor, Annoury Belaraj Designers: Merel Bos, Joelle Boers, Judith van Vliet, Noir Near Future, Renate Cuiper, Jivika Biervliet, Minou Lejeune, Jennifer Droguett, Michał Wójciak, Julia Aumann, Maarten van Mulken, Nawie Kuiper, Branko Popovic and Brenda Prins. 

www.fashionclash.nl

Meet the Maker at Bureau Europa

On 29 November 2014, the first edition of ‘Meet the Maker’ – a collaboration with NOTO design studio in Maastricht – took place at Bureau Europa. Artists, thinkers, designers and performers from the Euregio presented one work for one day. The work’s presentation is underscored by the encounter between the public and professionals.
For this event, a select group of curators, collectors, and policy makers are invited from the cultural field. During the evening, the artists give short presentations, after which there is an informal dinner to further the discussion. The goal is to develop sustainable partnerships and networks.
An edition of Meet the Maker will take place every six months. Next one is during FASHIONCLASH Festival in June.

For this first participants where: 
- Anne Büscher (1991): jewelry designer, Maastricht
- Wouter Huis (1974): visual artist, founder Greylight Projects in Hoensbroek and Brussels
- Maïté Guerin (1983): dancer, co-founder Gotra Ballet, Heerlen
- Egidius Bink (1980): graphic designer and illustrator, Maastricht/ Amsterdam
- NNstudio (Nicolas Bebronne and Pierre Geurts): graphic designers, Liège
- Dusty Thomas: fashion designer, Maastricht
- Valentin & Jonas Löllmann: furniture designer & photographer, Maastricht

Bureau Europa and NOTO want to provide opportunities for the Euregio’s artistic talent, helping them to further their careers by creating cultural networks. Additionally, Meet the Maker is the ideal concept to grasp the cultural business climate, and discovering what we can learn from each other from the viewpoint of different disciplines. For the first edition, eight practitioners from the visual arts, architecture, dance, fashion, graphic design, and photography were asked to choose and explain one work from their oeuvre.



More Info & Images: here

FASHIONCLASH Festival 2014 campaign

FASHIONCLASH Festival 2014 campaign image, inspired by the theme 'AGE'. The campaign shows three generations of women and beauty of every age.

Credits:
Photography: Lisa Klappe
Make-up: MAC Cosmetics
Hair: KEVIN.MURPHY
Design: Studio Noto
Models: Karen Kikkert, Veronique Obrie, Josien Hennen