Monique van Heist presents HELLOTUESDAY

MONIQUE VAN HEIST presents HELLOTUESDAY, the remix of HELLOFASHION
hellotuesday is a weekly portrait of a passer-by dressed in moniquevanheist. New garments and archive pieces of the ever-growing hellofashion collection are remixed into different styles and silhouettes.
Get inspired! Check it out: http://moniquevanheist.com/pages/hellotuesday.html
http://www.moniquevanheist.com/

For this project Monique works with photographer Menno Bouma and stylist Ellie Uyttenbroek, who is known for her
project ‘Exactitudes’ that she has developed with Ari Versluis. Each photo is accompanied by a mini profile of the portrayed.

Hello Fashion! Monique van Heist

picture by Daan Brand

In 2009, Dutch designer Monique van Heist launched Hello Fashion, a personal way to present and run moniquevanheist. Hellofashion is a continuous collection of ‘moniquevanheist’ classics by which she sets out to challenge the fashion system. This permanent and over time growing collection of garments, accessories and lifestyle products like furniture, make-up advice and even recipes, will be available for unlimited time.
Hellofashion cuts across the fashion system’s usual cycle by adding new products to the collection at any given time. The Hellofashion project comes with a loose-leaf catalogue. with each new product launch a supplement will be released. This way the hellofashion catalogue will amount to an interesting ‘moniquevanheist’ overview and keepsake object.


This morning I went through the cataloque again and here is a just small selection of some items I would like to have from Hellofashion. Take a look at the collection and the catalogue with very nice pictures.
http://www.moniquevanheist.com