In October, the world’s first interactive museum for sustainable fashion innovation opened in Amsterdam.
The Experience is an interactive museum outfitted with the latest technology. If you’re interested in fashion, innovation and sustainability this is a fun, immersive must-visit venue in Amsterdam. The museum aims to change the hearts and minds of the visitors by telling stories behind the clothes you wear, shows you how to take action and have a positive impact on the fashion industry. Through a personalised digital journey with an RFID-bracelet you can learn about the history of good fashion, discover sustainable products and explore fashion innovations of the future.
Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products.
In its Good Shop, the Fashion for Good Experience also showcases current concepts that show good fashion is already available today. The store features curated product collections that are built around inspiring themes and swapped out every three months.
The first theme is
“Splash: Rethinking the Role of Water in Fashion” and features products from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Ms. Bay.
The Fashion for Good Experience, at Rokin 102 in Amsterdam, will open on the 5th of October. The Experience will be open seven days a week and is free of entry.
More information about current programme and Fashion for good:
https://fashionforgood.com
