Wednesday, 11 July 2012

Sasha Kanevski SS2013

sasha.kanevski brand is all about urban sophistication, where functionality and sexuality are inseparable, as they create laconic street-style silhouette. Brand’s concept is in irony, depicting strong, willful and confident personality with profound, sometimes cynical look and courage to face any challenge modern society can pose.
Young designer Sasha Kanevski is from Kiev, and apart from being a headliner of Kiev Fashion Days few years in a row, he is a winner of Harper’s Bazaar contest and his name and collections were mentioned in several articles at, vogue.russia, refinery29, etc. Functionality of clothes is the main philosophy of the brand. Men’s beauty is perceived through wearability and comfort, whereas women collections have an important accent on sensuality and femininity, a good balance of elegance and causality.

 Collection Spring/Summer 2013 is a comic perception of poor ecology consequences inspired by “Ninja Turtles” and “The Toxic Avenger”. DNA modification, genetic engineering, GMO and different strange mutations – all these concepts have comic flavor and playful representation. Bearing in mind ecology influences on human body designer tried to imagine how would we look and what would we wear after mutation for example with birds? Brand philosophy doesn’t accept any tags or clichés, it doesn’t follow trends each collection is a reaction on subculture phenomena making every new season interesting and unpredictable.
Sasha Kanevski at FIER showroom SS13

Sasha Kanevski at FASHIONCLASH Maastricht 2012

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