Saturday 23 November 2013

'Grey Power' by Yoni Lefevre

'Grey Power', one of most interesting projects at Design Academy Eindhoven 2013 Graduation exhibition.

Grey power
Active human beings who add colour to their life 

We are living in a rapidly ageing society. A majority regards this as a negative development. Older people are perceived as standing on the sideline, having lost their independence. But I see the great value this generation can offer. For ‘Grey Power’ I used drawings made by children of their grandparents, to create an image boost for this generation. Children do not regard their grandparents as grey and withered, but as active human beings who add color to their lives. Their fresh perspective can contribute towards a more nuanced and positive view on the composition of our society.

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