Concept
There is a mechanic inside every man. Boys love to play with toy bolcks and as they reach adulthood, their fascination for building and machinery continues.
However, it may never occur to a man that he can find similar joy from playing with his own face: the face as a playground for grown men. “Screw Yourself” is a collection of men’s facial jewellery, inspired by the blocks and held in place with screws. Discover this new dimension of manly fun and let you inner mechanic run wild.
The lookbook credits
model: Erik Van de Wijdeven
photography: Loes Treffers
styling: Peter Hsieh and Marie-elsa Batteux Flahault.
http://peterhsieh.com
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