Sunday 3 November 2013

Vlisco Unfolded

For the first time ever, Vlisco took part at the Dutch Design Week. With Vlisco Unfolded, the company unveiled exciting insights and stories. From the 167 year old history to the latest collaboration with Studio Job. From the latest collection to the launch of a new line of products: Vlisco Unfolded provides an insight into the unique world of Vlisco.

Vlisco is a Dutch textile company based in Helmond.
Vlisco was founded in 1846 and its signature fabrics, made using a 21-stage process involving wax-based batik techniques, soon found favour in Africa, where they were bartered by Dutch traders en route to Indonesia, which was the intended market.
The company started to develop bold, colourful prints for African customers and today has a symbiotic relationship with the region, where its products have become part of local folklore.
Vlisco, together with fabric brands it owns in Ghana and the Ivory Coast, produced 65 million yards of fabric in 2012. Its key markets are Cote d’Ivoire, Ghana, Togo, Benin, Central African Republic and Democratic Republic of Congo, as well as central and west African customers in major cities around the world.
The Vlisco Group, which employs 2,700 people worldwide, was bought in 2010 by British investment group Actis, which plans to help the brand double its business by 2015. It had a turnover of €225 million in 2011, an increase of 20% on the previous year.
textile design by Studio Job
Beside the insight in the world behind the company this inspiring exhibition was very well staged.
Stylist Maarten Spruyt and Tsur Reshef worked together closely with Visco's creative director Roger Gerards to unfold the Vlisco story.
In addition the exhibition contains work by photographers and stylists Freudenthal & Verhagen, photographer Koen Hauser, photographer Barrie Hullegie, fashion designer Harvey Bouterse, international design studio Studio Job, fashion designer  Marga Weimans, communication & design agency DieTwee and Togolese fashion designer Timothée.

Take a look at the photo report:

Nana Benz in Togo

photography Dirk Lambrechts

photography Koen Hauser

photography Fritz Kok

photography Fritz Kok

photography Fritz Kok

photography Barrie Hullegie

fashion design by Marga Weimans 

fashion design by Marga Weimans

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