Saturday 28 June 2014

Raf Simons SS 2015 Menswear

Intimate, Emotional and Radical

For his spring/summer 2015 menswear collection Raf Simons stripped down the glamour at Espace Vendome with an intimate and personal show. Happening is a better word as this was so much more than a fashion show. First of all he disrupted the hierarchical fashion system codes by making everyone equal and invited the audience to stand. No seaters, everyone is front row. Runway was a pathway, created by the audience where models circulated and passing by looking effortlessly.
For this collection he went back to his aesthetic and fascinations of his early career years. It felt like he was looking back to his past moodboards, he literally used his old family images in the collages that where covering the back of most of the garments. His parents also attended the presentation.
Set under a haze of red light, audience was asked not to use flash on their phones and camera's. Although difficult to really see all the details, this was exactly the point he wanted to make, to really experience the presentation. It all felt meaningful and timeless. For me this was the first time to actually attend Raf Simons show and I felt 'invited' to experience 'Raf Simons'. Thank you.

Report published on KALTBLUT Magazine

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