Gareth Pugh S/S 18

Instead of a catwalk show Gareth Pugh presented his stunning new collection with a fashion film in cooperation with durector Nick Knight (SHOWstudio), choreographer Wayne McGregor, and artist Olivier de Sagazan.

Take a look at the fashion film 'This Is Not A Show': here

http://garethpughstudio.com 

photography courtesy Gareth Pugh