Wednesday 13 November 2019


ANNJOY - Fisherman's Friend collection

ANNJOY is a collaboration of German designers Anne Bellinger and Joy Weinberger.

Fishing, for some is just a cherished hobby- others make a living from it. Is it about maximizing profits or creating sustainability? This is where romance, tradition and individualism meet functional optimization: in clothing for professionals and outdoor lovers, as well as in process-linked tools and the work process itself. In our collection we address contradictions, take them out of context and reposition them. We take the aestheticization of the original function to its extreme, up to the point of absurdity. Combining humor and irony, an attempt is made to create a connection between these worlds.

Photography by Pasarella Photography


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