Sunday 6 October 2019

Talent Invasion - The Museum of Bags and Purses

The Museum of Bags and Purses (Tassenmuseum Amsterdam) is in transition: from a museum of bags and purses to a dynamic House full of stories about fashion, design, craft, and society.

Talent Invasion arose from the museum’s desire for original, unexpected and surprising collaborations and interventions. By focusing on a new generation of designers, the exhibition enables us to realise this desire by bringing in an avalanche of new ideas that inspire and motivate.

Guest curator and freelance creative director Martien Mellema has selected work especially for the Museum of Bags and Purses by twenty-one promising designers from this year’s graduating class of students from Dutch art, fashion, and design academies. The most important selection criteria? Chutzpah, individuality, and an anarchistic approach. According to Mellema and her team, this is what the fashion industry needs at this time. For this exhibition Mellema collaborated with concept designer Leonoor Ottink and visual storyteller Elin Visser.

Talent Invasion revolves around talents who aren’t afraid to think out of the box; with their work they are commenting on the current zeitgeist and challenging the status quo. It’s about visionary newcomers with original and highly individual opinions, who are refusing to follow existing rules and conventions.

Talent Invasion features young designers: Juris Efneris, Bodil Ouédraogo, Dana Lipka, Esra Copur,Otilia Vieru, Britt Liberg, Dylan Westerweel, Anouk van Kampen Wieling, Joline Kwakkenbos, Iris van Wees, Laura Silberzahn, Empar Juanes Sanchis, Karis Lindelien, Chloe Severien, Mika Perlmutter, Rosalie van Pinxteren, Larissa Schepers, Linda Ludbarza, Satomi Minoshima.

During Talent Invasion the Museum of Bags and Purses will be organising an inspiring program with talks and tours. For more information about the exhibition, the program or tickets visit

Bodil Ouédraogo

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