Sasha Kanevski at Fier Showroom AW13/14

Ukraine is one of the emerging fashion countries and one of their emerging fashion pioniers is Sasha Kanevski label. I got to know Sasha Kanevski during FASHIONCLASH Maastricht 2012 as the label was one of the participants. The label is working hard on conquering the rest of the world and with their stunning SS2013 collection their are for sure on the right track.

You can discover sasha.kanevski at Fier Showroom A/W 13/14 during Berlin Fashion Week.
Check out their lookbook and get to know more about the label here: http://sashakanevski.com/

Q&A with sasha.kanevski label

Where do you come from, what’s your background?
Designer Sasha Kanevski grew up in Kiev, and studied Fashion Design at the Kiev National University of Technologies and Design. Since graduating he has completed internships in Moscow and New York and gained attention in both Vogue Italia and Vogue Russia, and was a winner of the Harper’s Bazaar Fashion Forward award in 2010.

Who's behind your label? How did you start? Why? 
Brand 'Sasha Kanevski' was founded by Sasha Kanevski and Sergy Ivanov in 2010.
Brand’s team consists of designer Sasha Kanevski, director Sergey Ivanov, PR and Media executive Alexandra Dimitriievych, assistant Lilya Alekhina, 2 pattern-makers and 7 dress-makers.

What's your product about? And who is it for? 
sasha.kanevski brand is all about urban sophistication, where functionality and sexuality are inseparable, as they create laconic street-style silhouette. Brand’s concept is in irony, depicting strong, willful and confident personality with profound, cynical worldview and courage to face any challenge modern society can pose.



What’s your style? Materials? What sets you apart? What cuts? 
Functionality of clothes is the main philosophy of brand. Men’s beauty is perceived through wearability and comfort, whereas women collections are feminine and sensual. Combination of technical fabrics with ergonomic design is brand’s distinctive feature.

Inspirations behind your last collection? 
Our SS2013 collection is inspired by 1980’s classic “Ninja Turtles” and “The Toxic Avenger”. In light of random DNA mutations, genetic modifications and threat of ecological catastrophe designer imagines human body and clothes in a world where mutation has taken place, and we do not longer belong to purely human species.

How many collections have you had? 5 seasonal collections.



How difficult it is to emerge? 

It’s always difficult to emerge, to deliver your creative vision on things to the public, to express your opinion openly especially in Ukraine, a country where fashion itself is only beggining to emerge. So the difficulty for Ukrainian designers is in that there are no ready-made routes, everything depends on yourself and your own creativity.

Do you have any stockists? Where?
Apart from Konzept86, and Quartier Deluxe that’s online shop, Suitster, and concept-store Pure in Kiev

What's your next step, can you explain what you have reached so far?
The next step is in developing brand’s identity and enlargening number of European stockists.